Organic traffic is used for visitors landing on the website as a result of organic search results. Recently, companies have been witnessing a drop in organic traffic. Prioritizing quantitative analysis over qualitative business assessment would lead a company on the road to success. Companies can manage to hit their KPIs by understanding current view generation trends with the help of close data-driven analysis of site traffic. A continually changing SEO rules have contributed to declining organic site traffic for many businesses transforming an advantage into a source of punishment for manipulative guest posting. Visibility and ranking are conflicting priorities with data being the determining factor of increasing or decreasing organic site activity. Social media data and visibility are among the other major factors contributing to website traffic. Despite searches not directing to the social pages, the best ranked sites are attributed with more social interactions. Target sites having the greatest degree of visibility are the matter of concern for ranking algorithms. Using big data in general and unique views coupled with first visits in particular, gives an organic traffic boost to businesses. Referral marketing boosts reputation and is effective at generating new businesses

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