/home/leansigm/public_html/components/com_easyblog/services

SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Importance of video marketing

In today’s world video marketing is one of the key marketing methods which helps an organization with a range of functions. Its importance is growing every day. In this article link we will talk about the truth about video marketing strategy and also tell you how it promotes business growth and improves market performance. Read more at: https://www.business2community.com/video-marketing/the-truth-about-video-marketing-strategy-that-drives-growth-02386621?traffic_source=Connatix

 

 

Rate this blog entry:
1629 Hits
0 Comments

The Right Metrics Required For Analytics In Business

Converting analytics to action is a nightmare as it is fraught with problems, of which, not the least is the political nature of organizational decision-making. When it comes to ROI, we see lots of organizations taking on the analytics bandwagon and are happy to have more insight into which pages, and segments are driving returns. A host of digital tools can transform data into pretty dashboards to help improve ROI.

Overall, businesses do a great job of monitoring, understanding, and utilizing ROI information–translating it into effective actions. These relatively simple metrics guide managers on which messages, segments, products, and channels are working their best, allowing them to tweak strategy in order to improve market performance and intelligence. Still, sometimes issues of data quality and politics impede implementation of the right actions based on available data.


Read more at: 
http://www.business2community.com/digital-marketing/translating-analytics-action-right-metrics-right-time-01702969#LDbDrcQKbELE1vEd.99

 

Rate this blog entry:
3990 Hits
0 Comments
Sign up for our newsletter

Follow us