According to Stephanie Miller (customer advocate and a champion for marketers), to develop the results of content marketing, one needs to apply an analytics-based approach that focuses on topic, network and content. Choice, Customization, Connect and Communicate. By concentrating on these four "Cs" marketers can evolve from offers to solutions. Yet, at the end of the day there are performance metrics to be met and revenue targets to be reached. A successful content program will also invest in analytics to ensure that one is using the messaging, offers, format, and channels most likely to drive the major visitors and interactions. There is never a data quantity problem as such. The best results will come from a blended approach of channels and content types that are both satisfactory to the most valuable client members as well as wide-ranging enough to appeal to all other customers. Read more at: http://www.clickz.com/clickz/column/2371279/content-and-analytics-a-strategic-combination