Business world is now dominated by artificial intelligence and there is no exception in the world of marketing intelligence too. It is found that the future of marketing will be transformed by a powerful, nonhuman force i.e. artificial intelligence. But, even at present, AI and marketing-powered solutions can rationalize your marketing efforts and give you an edge on your competition. Read more at:  https://www.business2community.com/marketing/4-ways-ai-can-improve-your-marketing-strategy-02190347

Creating an effective business website is important as well as vital, since it requires you to be skilled in both web design and basic principles of marketing intelligence. While it is unquestionable that the main objective of a website is to send a message, but, the nature of this message varies on factors such as the industry, product, audience and even the way in which they reached you in the first place. The author explains the principles you must follow while creating a website. Read more at: 

https://www.business2community.com/web-design/9-rules-for-creating-an-optimal-business-website-02052019

Retailers and most of the brick and mortar shops store their customer's data to understand their buying and transaction behavior. Some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these in-store shopper analytics are all of the transactions their customers make outside their stores with competitors. In recent past, there are many switching of preference to online one. But this up growing online marketing basically picking the flaws of customers' real time analysis in case of brick and mortar shops. So it's high time to either integrate or dig into flawless marketing analytics.

To read, follow: http://www.forbes.com/sites/forbesinsights/2016/04/27/the-hidden-danger-in-brick-and-mortar-customer-files-amazon-prime-members/#69beabd83681

Instagram is a social platform that offers a great opportunity for content marketers to increase their impact. Instagram has an engagement ratio that is eight times the average of the other four social platforms. Instagram continues to expand its ad platform. Recently, it was found that the growth in the number of brands posting video content on Instagram has outpaced growth in the number of brands posting photos (139% versus 91%). The average number of Instagram pictures posted per brand increased by 11%, while the average number of Instagram videos posted per brand grew 29%.

To read more, follow: http://www.business2community.com/instagram/4-instagram-tips-conquer-recent-shifts-digital-marketing-01459035#MFZ8abxaaPP5AZlf.97

Thanks to enhanced campaigns, the role of paid search has been changing. Paid search helps to expand company's footprint on a search engine result pages and increases visibility as consumers often cast their eye towards the largest visual element when we go through a website. With new technology and devices like laptops, tablets and smartphones marketers must plan ads in a way that it reaches the consumers in the search context that the they prefer. Users set ads to appear according to three general events:  

• The time of day when the customer conducts a search       
• The device type on which the consumer is accessing the search     
• The location in which the ad is served 

The benefit is streamlining campaign so that ads that used to require separate campaigns, can now be handled in a single campaign. Marketers can increase campaign bids during the times of day when customers are more likely to search for a product. Enhanced campaigns has not only benefitted marketers but also the customer as their convenience is taken into account. Read more at: 

http://www.cmswire.com/cms/analytics/maximizing-your-enhanced-marketing-campaigns-029244.php 

According to Manish Godha (Founder & CEO, Advaiya Solutions), social media seems to be the most attractive media through which a business can interact with an audience. Individuals allow an exceptional view into their thought processes, by leaving traces of their activities - personal, social and professional - on the internet. Social analytics attempts to draw relevant understanding and inferences from them which could be used by different divisions of various brands. It is very difficult to ensure that the analysis is relevant and reliable. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities. It is important that the models correspond to the business context and the intervening mechanics are accounted for. Read more at: http://www.business-standard.com/article/management/social-listening-for-market-intelligence-114092100688_1.html

According to Darian Shirazi (founder of Radius and a Forbes contributor), marketers measure success based on the dollar value of pipeline they are able to generate in order to increase revenue. The marketers, who can reach their goals, work closely with their sales team who can find appropriate customers. The ones who struggle to reach their goals are not aware of their sales team's ability to close deals. To highlight pipeline, and to find customers, marketers need to understand deeply how to market properly. Hence marketers today, have access to new data sources, superior analytics, and better integrations that allow them to generate high value pipelines. Read more at: http://www.forbes.com/sites/darianshirazi/2014/09/16/marketing-automation-2-0-marketing-intelligence/