Previously, CRM was unable to provide insightful data on customer behavior. The Internet of Things (a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifier) changed the scenario. The CRM providers have been inspired by IoT and they are successful to improve the customer relationship and meet customers' needs. This new trend is known as CRM of Things. It creates new marketing opportunities for businesses, and helps to improve customer service. Read more at written by Inside-CRM : http://it.toolbox.com/blogs/insidecrm/how-crm-can-benefit-from-the-internet-of-things-71582