A business is identified with its customers. And to attract and retain customers, social media marketing is a must. But, unplanned or not well organized social media campaign is as effective as having no campaign at all. Therefore, it’s important to plan an inventive and comprehensive social media campaign.

Nina Zipkin, in her article at entrepreneur.com has shared few tips to help build up your following and your brand via social media marketing campaigns. Some of them are:

• Make your tweets stand out
• Inspire action
• Stay top of mind
• Share your feedback
• Veer off the beaten track

To know more, please visit the following link:

http://www.entrepreneur.com/video/240295

E-mails are an indispensible part of our lives. With the growth of mobile internet reach, people now have instant reach to their emails. For marketers to reach these people instantly, the easiest means is via emails. So, planning an email marketing campaign has become as much important as planning any social media campaign.

Pierre DeBois,Founder and Chief Digital Marketing Strategist, Zimana, in his article at cmswire.com has given 5 key strategies to plan a successful email marketing campaign launch. They are:

• Assume customers will view an email in a mobile device
• Plan for a personal touch
• Create an engaging subject line
• Send email at the right time
• Consider metrics within context of site or app objectives

To understand them in detail, please visit the following link:

http://www.cmswire.com/cms/digital-marketing/how-to-plan-an-email-marketing-launch-029036.php

Loyal customers, they don’t just come back, they don’t simply recommend you; they insist that their friends do business with you.
   - Chip Bell

Customer Loyalty should be a priority for every business. To retain loyal customers and thus, contribute to growth of the business, every marketer must take certain steps. John Rampton, in his article on entrepreneur.com shares 25 tips for earning customer loyalty. Some of them are:

• Share your values
• Be transparent
• Create a sense of community
• Use social proof
• Anticipate problems

To know more, visit the following link:

http://www.entrepreneur.com/article/245365

Many brands consider social media and content marketing as two different fields with no relation at all. But, what they chose to forget is the fact that social media marketing cannot function without content. Their synergy leads to better engagement on social media and thus, better social media marketing campaigns.

Brett Relander, Founder of Launch & Hustle, in his article on entrepreneur.com gives three tips for bringing social media and content marketing together. They are:

1. A/B test content for effectiveness with your audience
2. Optimize content for specific social media networks
3. Tap your audience for ideas

To understand them in detail, visit the following link:

http://www.entrepreneur.com/article/245306

The field of marketing has gone through many transitions- the Trade Era, the Production Era, the Sales Era, the Marketing Department Era, the Marketing Company Era and last era that was going on is – the Relationship Era. Now again, a transition is taking place and a new era of Experience Marketing has emerged.

This article by Carla Johnson, Founder, Type A Communications, at cmswire.com talks about the need for this type of marketing in this competitive world and how companies are adapting this to enhance customer experience.  

The example of Marriott, the brand that has launched an original content studio that creates content that informs, entertains and adds value to travel lifestyle consumers, shows how building audiences by creating differentiating experiences has now become an important part of marketing.

To summarize, this article emphasizes the need to make content creation a core function of the business and the foundation from which all experiences, across the company, are created.

Read more at:

http://www.cmswire.com/cms/digital-marketing/experiences-the-7th-era-of-marketing-028978.php

E-Mail marketing has been into existence since long. On the other hand, social media marketing is doing wonders these days. What will happen if we combine these two mass marketing mediums?

The answer to this question is given in the following article by Thomas Miller at socialmediaweek.com. In this article, the author tells us the reasons why this integration is important and also suggests 8 ways to do so. Some of them are:

• Put social icons in your emails
• Create dedicated email campaign
• Add “Retweet This!” in your email

To know more, visit the following link:

http://socialmediaweek.org/blog/2015/04/8-skillful-ways-integrate-email-marketing-social-media/

According to Monica Zent (CEO & Founder of Foxwordy), social networking just takes a quarter of all time spent online to reach more than 75 percent of all internet users. Social selling, basically, is engaging with your target audience via social media. To leverage the power of social selling you must understand your stakeholders (customers, investors, clients, business partners etc.). Once you find your target, you need to engage with them and for building long term relations, you need to be credible. This strategy helps to generate 50% more sales. Read more at: http://www.entrepreneur.com/article/244293

Email is one of the oldest tools which is still relied upon by the marketers. There is lot of information on optimizing email marketing but not all are true. To make email marketing as effective as possible it is first necessary to separate out the information which one can believe from ones to discard. Myth 1: Consumers are drowning in emails from trusted brands. Myth 1: Consumers are drowning in emails from trusted brands. 60% receive less than 6 mails per day. Myth2: Best time to mail is at 3 pm on Thursday. Only 21% of purchases happen within 2 days of sending mail. Myth 3: You should stop sending to inactive users after 6 months. They are still alive. Myth 4: Consumers mark email as spam. One out of 2000 does this. Myth 5: More the emails sent by brands, ignorance from customer’s side increases. Number of consumers checking the mail increases, increasing revenue. Myth 6: Short subject lines give better results. Over 70 characters increase clicks. Myth 7: Because of subject lines, email lands up in spam folder. According to 540bn emails sent till date, ‘spam’ keywords have little effects on ending up in spam folder. Read more at: http://blog.hubspot.com/marketing/email-marketing-myths-infographic

One of the marketing questions is: "Is there a pattern to how best customers are acquired, and if so, how to repeat it?" If customers' interactions are tracked prior to their first purchase, and track which ones remain good customers and which ones we never see again, then we much more informed decisions can be made about spending precious customer acquisition marketing budget. Three things we should consider are:  Firstly whether you're an online-only or a multi-channel retailer, think about how to collect pre-purchase activity data, even if the data is anonymous. Secondly, think about how you can correlate this data with your customer purchase history. Thirdly, look for repeatable acquisition patterns among your customers, and don't forget to look at timing patterns as well as the usual sources and marketing types. Read more at: 

When a company struggles with any one aspect of the business, recognizing the need for a change of direction can be referred to as pivoting. Many companies have used market research to successfully pivot. A list of examples when market analysis proves a business pivot would benefit your company: First, Product Pivot - The way you see your product can be very different from how it is perceived by the public, but seeing how others will use it can help broaden your own perspective. Second, Marketing Pivot - The way your product is presented to customers is crucial to whether or not they buy it. Third, Customer Pivot - Customer segmentation is a critical aspect of marketing for a company. Fourth, Technology Pivot – Due to the evolving tech world and the many start ups that have been born, ideas for apps and social media continue to appear. Fifth, Competitor Pivot - Researching competitors will allow you to determine what decisions you need to make to stay on top. Read more at:

Internet forecaster Mary Meeker in her latest report includes that trading of sensors for phones, tablets, etc., have increased by 32 percent up to 8 billion in 2013. And mobile data traffic is rising at an annual rate of 81 percent. With the change from desktop to all things mobile, high-thinking marketers should be looking for ways to make use of all the untapped signals available to them. Marketers can carry the opportunity to discard a huge amount of deadweight from their activities by:

• Sourcing new leads.

• Leveraging predictive lead scoring.

• Continuously personalizing.

The digital universe of data is growing largely and expected to reach 13 zettabytes by 2016. While out of 34 percent of the useful created data only 1 percent is being analyzed today. Today, companies must be thinking about gathering data and partnering with experts that have the machine learning capacity needed to enable truly data-driven marketing decisions.

  Read more at: 

http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/The-Impact-of-the-Mobile-Boom-on-Data-Driven-Marketing-97796.aspx

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

 Social media marketers have invested a huge contract of time, force and attempt in creating completely crafted tweets to followers -to spread knowledge and share substance related to their brand. Recently, however, a Gallup Poll revealed that a majority of Americans believe social media have no effect at all on their purchasing decisions. According to a survey, 62% of public in the U.S. e.g.Facebook and Twitter, do not have any influence on their choice to buy goods and services. Only 30% said social media have some influence and a much smaller 5% said they have a great deal of influence. Nielsen data showed that 92% of people trust recommendations from their networks, posts shared after associations with a brand in the form of social word of mouth. This doesn't mean that these people are easily control and falling victim to marketer's "set-ups.Read more at:

https://www.socialmediatoday.com/content/grea Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 t-debate-how-does-social-word-mouth-influence-purchasing-decisions

According to McKinsey reports the research & consulting industry is at the bottom of the list in comparison with other industries when it comes to economic mobility. Previously it took well over a decade for companies to realize that they no longer needed to build their factories near water, still considering water to be their prime source of power but now such similar slow response cannot be afforded with the speed of environmental change being far higher today than at the time electricity was invented.  The 4 possible strategic directions that the industry would take over the next years, adjusting itself to the conditions of today’s economy are: First, Lifting on DIY tools, driven by speed and tech infrastructure. Second, Making sense from ever bigger data, driven by size and tech infrastructure. Third bypass the rational brain, driven by methodology. Fourth tap into consumer collaboration, driven by trust, diversity, innovation and creativity. Read more at: 

Checking emails have become the primary activity for smart phone and tablet users. Thus informing patients about new health care services through emails have become compulsory. Images are the best method of interacting with, informing and empowering patients.  This is because brain processes visual data faster which consists of 90% of the transmitted data. Twitter these days have become the best medium to interact with the aging population who consumes a major portion of the health services. In 2014, more than 50% internet users will redeem a digital coupon which can be used by partners for patient cost saving and adherence.  Marketing needs to be done on multiple platforms and for many devices because the internet device connection has become vast which includes Twitter, Facebook, and Instagram. The reviews of previous patients' online matters the most as 90% people get influenced by peer recommendations. Among the 10.3 billion Google searchers and 78% internet users a major portion hit the top links. Thus the top hits of any organization conclude the bottom line. Content marketing is cheaper than traditional marketing and generates an income 3 times as many leads. So for any strategy the target audience and their choices are to be realized first. Patients receiving newsletters along with emails spend more and are more informed. Most patients prefer articles to direct advertisements. Thus advertising campaigns along with patient experience testimonies, community reviews are important to highlight work being done inside out. Read more at: http://www.forbes.com/sites/nicolefisher/2014/07/15/10-things-hospital-leadership-need-to-know-about-social-media-and-marketing/

According to Mark Zuckerberg the potential of improving business through social media is very high. Sponsored ads appear everywhere nowadays in all social media platforms. If your ads are of quality customer service and eye catching visuals you can convert visitors to loyal customers. But there are few strategies required to gain from the use of social media. Firstly, be active but do not be overactive. One needs to have knowledge about how much his competitors are posting and then decide on how much to post every day. Compiling all content in an easy to read editorial calendar is a good idea which can be further separated by social channels. Secondly, ach channel should be treated as an individual entity. The content which might be spread across all channels should be adjusted depending on the audience for that channel. For example, LinkedIn has more business focused audience while Instagram has audiences looking for engaging visual content. Thirdly, tweets or other feedbacks made by customers should be answered properly and quickly. While positive feedbacks are to be responded with acknowledgements negative feedbacks should be dealt with patience and respect. Fourthly, one should accept their mistakes made on their posts. But reposting several times is not a good idea. One can send out content from their social accounts to make the customers aware. Fifthly, metrics important to one's business should be reviewed monthly, like number of posts, follower growth, clicks, page views, likes and shares etc. Tracking can be done by free tools like bit.ly, Google analytics etc. Lastly, being active on Google+ helps you to receive essential free ad space when users search for you on Google. Read more at:  http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

In present situation having a suite of products called 'marketing cloud' is necessary for any enterprise. While renowned and young companies have their own roles, marketing analytics point out that the problem is that "marketing cloud branding obfuscation" across dissimilar products makes the jobs of marketers, merchandise and IT guys harder. Gigaom Research found the priorities and hot buttons of several digital marketers and got to know about the effective marketing tactics they used. They also researched about areas where they required help. The study showed that salesforce was not wrong in its eagerness to tap into social media. The majority of big spenders use almost every digital tactic on every phases of marketing, namely awareness, acquisition, conversion and retention. Smaller companies still use SEO and email. Bigger companies are the biggest users of social media marketing as well as mobile and digital video. 50 percent of them are likely to increase their social media spending. In spite of this most marketers head to social media based on faith. They find it difficult to prove ROI for social media. Read more at: http://gigaom.com/2014/07/13/whats-needed-from-marketing-clouds/ 

It’s the customer service and experience the customer that help businesses to retain customers and grow.  The companies which deliver a good customer service and experience are customer-centric putting the customer in the centre of decisions, ideas, marketing, system design and more. Companies like apple manufacture products that people don't even realise they need, and the packaging of their products adds to the customer’s experience, which makes them the leader in customer service. A company that delivers only a great customer experience won’t survive if the product or service the company sells doesn’t work or do what it’s supposed to do, so they have to manufacture high quality products as well as provide a great customer service. It’s the combination of the two, a great product and an amazing customer service experience, that can meet the expectations of the customers and make a company grow to the top of their industry. To know more go to: http://www.hyken.com/customer-experience-2/product-experience/#more-5264

The word start-up was a global slogan in 2000. Start-ups are generally new companies, undergoing researches and growth for different markets. E-commerce is contract of business by e-mail. Recently, one sees an astonishing rise in the number of e-commerce start-ups in India suggesting the increase in the number of risk-takers and customers eager to procure online. Regardless of tangible and non-tangible goods, these businesses made customers buy from them. Some famous start-ups possessing assets, talent or ideas come up and they succeed. There are almost eleven e-commerce start-ups in 2014 such as circle, crinkle, fashion and u, flipboard, level money, lyft, oyster books, and many more.. Read more at: 

http://www.socialmediatoday.com/node/237276

A clear marketing plan and prior knowledge about your customer and the sales process is necessary before using any Customer Relationship Management(CRM). CRM is affordable and simple for organizing your primary market structure. Without having proper details about the customer's past and present status it is quite difficult to serve and approach them. A customer relationship management allows accessing such information about one's customers and enhances sales for future business. Advancement in technology keeps access to customers always high whether we have open source package or home grown CRM.  Defining  your business customers through information is rampant in the internet and then organizing and referencing it lets us achieve our sales goal irrespective of which particular CRM plan we use. Read more at: http://journalstar.com/business/local/small-talk-establish-marketing-plan-before-choosing-crm-service/article_e330e485-9637-5758-9ee5-d9657514867e.html

Normal 0 false false false EN-US X-NONE X-NONE

People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing