Banks, when adopting a mobile-first strategy, should look beyond mobile apps. To achieve a successful mobile-first strategy, banking sector should deploy data analytics. Although several tech giants are threatening traditional banks with their mobile enabled financial services, banks possess certain advantages. They are a trusted source for financial services and have maintained long-term relationships with millions of customers. Banks possess a wealth of customer data, transactional data to be specific, which can be leveraged to gain insights on customers. This will help banks to understand customer behavior and target their behavior. Read more at: https://channels.theinnovationenterprise.com/articles/7649-banks-are-pioneering-the-mobile-revolution-but-can-they-see-beyond-the-app

With the ever-increasing number of mobile phone users, banks should adopt a mobile-first strategy. Traditional banks are facing a threat from tech giants who are now focusing on developing mobile-based financial services. To achieve a successful mobile-first strategy, banks should resort to agile methodology. With the help of agile methodology banks can solve many challenges that they are facing today. With mobile technology, data on customer needs and preferences will be generated which can be leveraged to gain insight on customers. Lean start-up techniques can be devised for creation of new services in uncertain situations. Platform-as-a-Service (PaaS), a cloud technology solution can be used to develop mobile apps. Thus, a successful mobile-first strategy requires an IT infrastructure enabled to adopt agile methodology and can leverage data and analytics on a big scale with PaaS. Read more at: https://channels.theinnovationenterprise.com/articles/7609-how-can-banks-achieve-a-successful-mobile-first-strategy