Nowadays, mobile customer relationship management (CRM) is becoming important. According to a research, it was found that two-thirds of people in America own a mobile device and 65% of smartphone users check their phones 15 minutes after waking up and mobile e-commerce is projected to constitute 24.4% of total e-commerce revenue by 2017. Mobile CRM helps the sales department to become more efficient with internal reporting and new customer acquisition. It is also gaining popularity because of its administrative benefits, and allow sales departments to get real-time access to data. Read more at: http://it.toolbox.com/blogs/insidecrm/effective-mobile-crm-strategies-that-increase-sales-73429

Customer relationship management software is a highly profitable investment for organizations of all sizes. Today's workforce is increasingly relying on mobile. Forrester reports that 29% of employees use three or more devices, and may work from multiple locations worldwide. Technology-savvy workers use mobile apps and are critical productivity tools. While early CRM mobile applications were difficult to use, and offered limited functionality, today's mobile CRM tools can be every as useful as their desktop equivalents. To know about the reasons why a mobile component matters more than you think, follow: http://it.toolbox.com/blogs/insidecrm/why-smbs-cant-afford-to-ignore-mobile-customer-relationship-management-69841