In 2015, mobile device will be the key driver for commercial and marketing activity. According to a recent study it was found that only 13% of the world population will be connected with a smartphone or tablet and mobile messaging will play a vital role. Ramsey Masri (CEO of OtherLevels), writes in his article link about tactics and strategies that mobile marketers should consider in 2015: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/moving-the-mobile-marketing-needle-in-2015/1421

In a recent research by CCS Insight it was found that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether it is from a tablet or a smartphone. But the fact is that retailers are not prepared for mobile advertising. M-commerce is now predominant and it will continue to increase. The retailers who are into mobile advertising have an opportunity to leap ahead of their competitors and capture consumers’ attention. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/merry-mobile-christmas/1288

Nowadays mobile is important. So, companies are giving importance to mobile marketing. But we need to know what mobile marketing is. Mobile marketing is optimizing your marketing strategies for people using a mobile device i.e. to create an optimized experience for every single device. Companies should give importance to responsive design and mobile ROI. Read more at: : http://www.socialmediatoday.com/content/generating-leads-mobile-marketing