In this digital world at every touch point huge amount of data is being created in seconds that tells us about the needs & wants of consumer. The capability to extract valuable insights from the huge data poses a critical challenge for any modern organization. It has become an more & more important to efficiently & effectively ( both in terms time & labor) to  conduct data mining and extract valuable information out of big data to meet the strategic objective of an organization. In this paper MAS (multiple agent system) concept is being introduced to extract value data from CRM aspect. It also gives us a 3 point model to extract out potential valuable data to manage CRM optimally.Read full article at =_blankhttp://www.csroc.org.tw/journal/JOC26_4/JOC26-4-7.pdf