Auto Trader is an automotive classified website located in the United Kingdom, owned by Trader Media Group. The Auto Trader Group is conveying market insights to motor vehicle dealers who advertise on its website at a high speed with the help of Hadoop and other analytics software. The analytics project, called Audience Hub, has helped transform the website. The company is creating a web portal from which their customers may access data on consumers' interaction with their vehicle listings. To know more, go through the article by CLINT BOULTON (Staff Reporter for CIO Journal) at: http://blogs.wsj.com/cio/2014/10/14/how-autotrader-put-analytics-in-the-drivers-seat/