One of the most emerging trends in IT companies is the shift from traditional waterfall to Agile. Agile is dynamic and provides better results, but it does possess some limitations and challenges. Many organizations work on legacy systems where there are a lot of dependent systems that are operating under waterfall model. There is a need to find a way to support the client's demands for a major marketing push and enhancements within the given limitations. Read the complete article here: https://www.scrumalliance.org/community/articles/2016/march/rome-wasnt-built-in-a-day

There are two myths that need to be disproved about Marketing Research: Expensive and time intensive. The internet has two important sources of information: Firstly, the websites which companies, organizations and individuals have created to promote or communicate their products, services or views; secondly, user groups that are made up of people who have an interest in a particular industry or subject. A few tips work well for internet market research. One should draft a list of questions and ask the same questions of every customer, to obtain better comparisons and validate the data. There are many free online survey cloud options to collect information. One should look for a free package that provides a link to the survey which he can post the link on social networks and email out to the customer or subscriber base – ensuring to get a feedback from people. He may offer an incentive prize that will be appealing to the audience, if he wants to improve survey response rates. Read more at: