Digital technologies are expanding and digital advertising strategies are also evolving. Ellen Gomes (a valued contributor to Business 2 Community), writes in this article about some new digital marketing strategies, some future  digital marketing strategies and some tips on how you can increase marketing ROI by incorporating them into campaigns. They are - Mobile Video Advertising, Native Advertising, and Behavioral Targeting. Some future trends are - Virtual Reality, Wearables, and Beacons and Bluetooth Low Energy. Read more at - - http://www.business2community.com/brandviews/marketo/6-trending-cutting-edge-digital-marketing-strategies-need-know-01385304#McXhWKt6rROtT7KR.97

Content marketing is in in the marketing world, but, custom content is making headlines nowadays. According to a recent research, it was found that 78% of chief marketing officers see custom content as the future of marketing. Custom content will give local businesses the kind of reach and engagement they need. On the other hand, native advertising is making headlines nowadays. Native advertising is the pay-to-play way to get custom content to your target audience. Columnist Will Scott writes in his article about three reasons why native advertising can put custom content to good use. To know more, follow: http://marketingland.com/powerful-new-tool-local-business-toolbox-content-marketing-going-native-advertising-140694

Columnist Rebecca Lieb, writes in her article about some content marketing trends. The first trend is about content strategy and user experience. Second trend is all about machine generated content. The third trend is about contextual content. The fourth one is about paid search, native advertising, recommendation engines, asking users to share, paid promotion on social networks and last but not the least is the ad Spend vs. content investment. Read more at: http://marketingland.com/5-content-trends-watch-140102

Native advertising is the digital advertising solution that solves many of the problems by traditional forms of advertising and delivers brand messages, while providing value in the form of highly engaging content. In a recent IAB research, it was found that UK spend on native advertising has reached £216 million and accounts for over 20% of digital display ad budgets. Adam Rock (Managing Director at TAN Media) writes in his article link about the things marketers should consider when looking to integrate native into their mobile strategy. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/the-future-of-mobile-is-native/1637

Digital advertising is growing at a rapid space. Sarah Lawson Johnston (Managing Director Europe at Mediaocean), writes in her article about the trends in digital advertising  for the year 2015. They are: Multi-touch Attribution, Native advertising and Viewability. We can expect to have a significant effect on digital ad efficacy and accountability. To know more, follow:  http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/digital-advertising-industry-predictions-for-2015/1281