The focus of any news organization is to understand what it is that readers like, what they actually read and what they really should know about. To achieve these goals, The Guardian, is using its in house analytics engine, Ophan, to track page views, median attention time and identify the type of marketing required for each article. It also provides exploratory data for further research. According to Chris Moran, The Guardian’s digital audience editor, “Being informed by the data can actually lead to higher quality journalism.” 

By measuring site data more closely, The Guardian has now become a news powerhouse. To know more, visit the following link:

http://thenextweb.com/media/2015/04/13/how-the-guardians-ophan-analytics-engine-helps-editors-make-better-decisions/

The government of NSW has released their long awaited integrated care strategy. This strategy emphasises on greater collaboration among the big players in health care industry and motivates partnership between hospitals and community based service. The article by Darragh O’ Keeffe, Editor of Australian Ageing Agenda, speaks about this strategy and its benefits.

For more information please visithttp://www.australianageingagenda.com.au/2014/03/20/nsw-takes-lead-connected-healthcare

While various Analytics softwares help you to track & get basic traffic and visitor data, they also have few yet hazardously significant holes. There are many reasons for getting irrelevant, non required and Null/missing data. Some examples of the areas from which you might be getting conflicting data are Internal Traffic, Direct Traffic, Mobile Traffic, Private Browsing Traffic, Keyword Traffic, Social Media etc.

To know more, visit the following link:

http://blog.kissmetrics.com/what-analytics-is-hiding/