The quality of big data is more important than the quantity of big data. Three types of data a company should be stressing on:
1. Social data- Marketers are now focused on estimating the number of followers of the company website, and its products now that there are ample opportunities to share the knowledge of their products in social platforms like, Facebook, LinkedIn and Pinterest.
2. On-line IDs- Data has taken marketing to a whole new level. Data can be collected and used to personalize messages and send offers through mediums most preferred by consumers. This is often done by connecting off-line data with on-line identities.
3. hard-to-find data- Enterprises produce large quantities of data everyday as a by-product of their day-to-day business transactions. Many companies, realizing the benefits of monetizing these data assets are making it available to other firms and the fact that the data has already been mined and sourced, adds value to the whole procedure.
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http://www.business2community.com/big-data/3-big-data-types-will-increase-roi-01257959