Strong online presence is a must for every business. Customers search the Internet for information before purchasing. Start-up owners should keep in mind before creating a digital marketing strategy. They are: 1. Use your starting position as a baseline to measure your overall progress against, 2. Determine your startup’s goals; ensure these goals are specific, measurable, and realistic, 3. Identify your customers, and 4. Study your competitors. Read more at: http://www.business2community.com/infographics/develop-digital-marketing-strategy-startup-infographic-01716308#pzq2KMyLHcEZeDKJ.97

Staying up to date with technology is essential. It can determine the success and failure of the business. Technology plays an important role in following ways –

·         Online Presence: Starting or running a business is simply not possible today without an online presence. An effective digital marketing strategy can help immensely in increasing brand awareness.

·         Marketing Strategies: To land more people on your website, you will need content marketing techniques and email outreach campaigns. Moreover a good PPC campaign can help in targeting the right customers without spending too much on marketing.

·         Stay up to date with available technology: Always be equipped with the latest hardware and software in the market to increase your speed and productivity.

·         Stay up to date with software solutions: Solution like cloud computing will save your data online which can be accessed from anywhere at any time.

Read the complete article here: : http://it.toolbox.com/blogs/marketing-strategies/improve-your-business-by-adapting-to-modern-technologies-71423

In a recent survey, it was found that 77% of businesses consider technology the key part of their success. Nowadays, connectivity has become a big part of any business marketing strategy. So, businesses should optimize their online presence, whether they are directly or indirectly involved in e-commerce. Nowadays, businesses use the cloud to run their internal business processes. Organizations will need to establish strategies and accomplish certain methodologies in order to ensure network infrastructures are fast, thus ensuring the best customer experience. Read more at: : http://it.toolbox.com/blogs/it-small-business/improving-the-user-experience-through-web-and-network-infrastructure-optimizations-70735

Companies are giving importance to their online presence. But, the online presence of any business must attract  prospective buyer. But, how a company communicates is important. Nowadays, marketers use different technologies like marketing automation, content management systems etc. to market themselves. But, still some marketing effort of some companies fails. Columnist Mary Wallace in her article writes about four of the biggest reasons why online presence is failing to drive sales. Read more at: http://marketingland.com/online-presence-failing-4-reasons-138017