Social media is important for any business as reach is a measure to how many people your brand and content are getting in front of. It is said that reach is top-of-funnel metric, but still is a metric that every social media marketer should be closely monitoring and continuously working to improve and can track your reach in all your individual social media platforms by looking at your follower growth, individual post reach, overall campaign reach, and your audience growth rate in various social media platforms.  Read more at:  https://www.business2community.com/social-media/the-top-8-social-media-metrics-for-advertisers-02148290