Customer relationship management systems have become the standard platform for managing customer data in today’s business world. Focusing only on the organizational value of a CRM system is a good way to measure return on investment, but it might not give you the full picture of how well your system is really working. It's also important for you to evaluate the personal value of your CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-get-a-read-on-the-personal-value-of-your-crm-system-71101