“Predictive analytics have the potential power to produce remarkable services and longer lives”

-James Heskett

All of us must have heard of uses of predictive analytics in marketing i.e. it helps to understand the needs of the customer. But, have you ever wondered that the scope of predictive analytics can be much more than that.

“Predictive analysis applied to humans is now one of the hottest concepts to come along.” It can now be used in the following situations:

• Development of concepts such as 30-minute package delivery
• Big Data analysis of target customer's and others' purchases, combined with related information to identify their needs even before they arise
• Personalized logistics

These situations seem to be amazing but turning them into reality is what that needs to be done. To know more, please read the following article by James Heskett at HBS Working Knowledge:

http://hbswk.hbs.edu/item/7527.html