Customers today are aware about social media, and are willing to try stuff out and maybe even write a review based on their experiences with a brand. In an ideal world blog reviews should take care of it provided the product is good. Sadly, the world is anything but ideal.
The success of a product does not depend solely on its quality but rather on the advertising that goes behind it. The traditional ways of advertising are costly and often beyond the financial reach of new companies. This is where social media marketing comes in.
Here is a guide to get your marketing strategies take flight:
• Start your product launch campaign with research: Before you start developing your products, try to gauge what your target audience will actually notice and respond to.
• Plan a campaign that creates interest: Make sure that the campaign keeps the interest of fans high and urge them to actively participate in them.
• Video – your most effective marketing tool: It is estimated that by 2017, video will account for 69% of all consumer internet traffic, and video-on-demand traffic alone will have trebled.
• Involve influencers: Influencers are people with followers and fans who quickly respond to any endorsements and recommendations.
• Celebrate the revelation: Celebrate the campaign by rewarding fans who participated, with special gifts and rewards.
• Don’t kill the buzz: Case study videos are a great way to keep the buzz, around your campaign for a while. Read more at:


For more information visit:
http://www.germin8.com/blog/6-steps-to-social-media-marketing-success-product-launch-for-startups/

There are few things and tricks one should apply at a product launch to make it successful.  Firstly, one should sell a product which buyers want to buy and would be really interested in. One should keep in mind about customer's preferences while creating a product. Secondly, we need to include the right group of people on our consumer's list. Just adding people and increasing the list won't help. Not the quantity but the quality of the people matters. Thirdly, we should give them an offer they cannot refuse. There need to be more in one's offer package than just the product.  For example adding "special content" to movie DVDs or adding worksheets and bonus audios in e-books. Fourthly, writing a sales page that makes them comfortable buying. One should neither make an overrated hype or heavy handed sales tactics nor should they create soft-sell presentation of their offers. Fifthly, they should hire a team of affiliates to promote the offer. One should be aware not to associate with affiliates who don't resonate with their audience or have incompatible promotion styles or never actually do the promoting. Sixth, one should draw a pre-launch content that builds trust and goodwill. Videos that come before a launch to create excitement about the product that is coming up do not work on people that have seen it before. Lastly, we should be careful about the e-mails that get readers off the fence and follow simple, effective and non-pushy ways to make the clicks happen and get the goods sold. For more follow: http://www.thelaunchcoach.com/product-launch-tips-2