Companies are giving importance to their online presence. But, the online presence of any business must attract  prospective buyer. But, how a company communicates is important. Nowadays, marketers use different technologies like marketing automation, content management systems etc. to market themselves. But, still some marketing effort of some companies fails. Columnist Mary Wallace in her article writes about four of the biggest reasons why online presence is failing to drive sales. Read more at: http://marketingland.com/online-presence-failing-4-reasons-138017