According to Chet homes only 3% of your target market is ready to buy. 7% of your target market is open to buying but not looking, 30%  of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. They are focused on “trying” to hit that 3% of the market. If those leads that may or may not be part of the 3% of the market do not move forward, then you have a high cost for business growth. So, to capture the remaining 67% more opportunities one can 1.) Focus on relevance across all levels using an account based sales and marketing approach. 2.) Engage in marketing for sales alignment. 3.) Focus on breaking down the potential customer’s status quo. 4.) Don’t optimize content for social media engagement. 5.) Focus on lead validation and qualification.  Read more at: http://www.business2community.com/social-selling/get-67-revenue-opportunities-using-linkedin-not-just-leads-go-nowhere-01860895#YcRxV4RbbdiwtFWQ.97