Today’s sales organization depends on CRM systems. Marketing automation is gaining importance to deliver increasing value to marketing teams. Both departments are benefitting from automation, and analytics, but, they would benefit more if they both work together. Rose de Fremery (the founder of lowercase d consulting) writes in her article about some ways your sales and marketing teams can get on the same page, and then get to the next level using CRM insights. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-your-sales-and-marketing-teams-can-collaborate-effectively-using-crm-insights-70207

Account based marketing or ABM is the solution to the marketing challenges faced by B2B companies. ABM can target 500 or 5000 accounts at a time. One of the advantages of ABM is that it helps marketing and sales teams are on the same page, thereby, sales and marketing teams share the same goals and the same metrics for measuring progress. Author, Peter Isaacson, in his article link tells us about some key components which are important while implementing ABM. Read more at: http://marketingland.com/account-based-marketing-back-basics-137446