Campaigns are important for sales. Most business houses are continuously running campaigns to attract customers and convince them to buy. Sometimes, they run several campaigns at once. But, this can get complicated, particularly in a multi-channel environment. Fortunately, your CRM system can help you. However, campaigns need planning. Before sending the first emails you need to plan carefully to get the maximum impact out of your sales campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/planning-a-campaign-78483

In modern business, organization must sell in a smart way by using CRM tools as CRM lets you organize information, keep track of prospects, also helps predict what the customers will buy and when they are likely to purchase it. It also acts as a control to make sales efforts more effective and in turn gives valuable information from sales campaigns to individual customers. Read more at: http://it.toolbox.com/blogs/insidecrm/sell-smarter-not-harder-with-crm-75292

In today’s sales world, personalization is an important aspect, especially sales campaigns and CRM make it easy to collect information about customers and to apply it. Personalization involves a balance between using information about the customer to build a relationship and an invasion of privacy. It is also one of the most powerful tools in the CRM toolbox and a way to build trust and inspire customer loyalty. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092