Social media has grown into with much more potential. Nowadays, businesses dedicate significant resources in maintaining a positive presence on social media, because that is where their consumers, clients are spending a significant amount of their time. You can turn that positive online presence into real world sales leads by the following ways. They are targeted social media listening, host interactive video presentations, create quizzes and surveys. Read more at: http://it.toolbox.com/blogs/accessible-bi/3-ways-social-media-can-generate-leads-79042

Cloud based Customer Relationship Management  system helps in follow ups after getting leads. Cloud-based CRM systems also helps in providing an overview of sales, customer service, and prospective clients. Some systems also contain features that provide guidance on what your sales team can say in relevant follow-up efforts. In some CRM system, one can set up automated follow ups that in turn helps salesperson minimize their work. Salesperson can capture, save, and upload customer data into a cloud-based CRM system and this helps to reach out to leads within minutes. Some CRM software is designed to filter cold leads based on time. To read more about cloud based CRM systems, follow Anthony Ortega (analyst with Studio B)’s article link: http://it.toolbox.com/blogs/insidecrm/cloudbased-crm-helps-your-business-followups-62898