So you have heard of these 2 brothers (Chetan and Rishi), but you didn’t know how they re-built the success of their family business. So Chetan did Bachelors in petrochemical engineering, & MBA . Rishi did Bachelors in Science and Business Administration. But they came to re-built their family business of manufacturing ceramic tiles, Kajaria Ceramics Limited. It was an year of 2000, IT revolution in India had just started, and Rishi started an online platform Floortoroof.com to combine the agents all over country. After their visit to China, they found out, they can easily import and sell the tiles into India, of course they have to cut off certain costs. Also to expand Chetan added partners to increase their reach to the local market. Also with introduction of SAP and IT integration, Rishi transformed day to day business. And it turns out all in favor with the highest profitability margin of over 18 percent and now it is all set to open a new plant in Rajasthan. Read more at: https://www.entrepreneur.com/article/296656

SAP is undergoing a huge transformation, it is now focusing on empowering the customer by developing applications. SAP Labs India has developed a range of applications applicable to a variety of sectors so as to empower the cosumer;transforming from a core B2B approach to a B2B2C approach by understanding the needs of their customer's customers. The B2B2C process involves the principles of Design Thinking in conjunction with a Co-Innovation Partner to develop deep insight into the final consumer's mindset and market realities. Design Thinking is a mindset backed by a suite of tools that gives SAP Labs a powerful new way to solve problems and unlock potential. The SAP Co-Innovation Lab (COIL) Network facilitates project-based co-innovation with its members which enhances the capabilities of SAP's partner and customer ecosystem through an integrated network of world-wide expertise, and best-in-class technologies and platforms. The Business to Business to Consumer (B2B2C) strategy is a cultural, business and leadership imperative for SAP. With the growing importance of consumerization of technology, the focus is to understand the end-user of our systems and products where consumers ultimately determine the success of the organization. Read more at:

http://www.informationweek.in/informationweek/news-analysis/297364/sap-bets-consumerization-focuses-b2b2c-approach

SAP will use SeeWhy's behavior-based marketing muscle to flesh out the Swiss e-commerce platform Hyrbis that it acquired last year. The campaign strategy will be 1:1, because 1-to-1 marketing campaigns are driven by the behavior of individual visitors and the real time context of what shoppersa are doing. To know more on this, go through the article by Natalie Gagliordi, a ZDNet staff writer based in Louisville, Kentucky.

http://www.zdnet.com/sap-acquires-seewhy-eyes-targeted-marketing-7000029686/

Red hat has released its latest version of Linux distribution, Red Hat Enterprise Linux 6.5 beta (RHEL). This edition extends the operating system's scalability and manageability to aid in the build-out and control of complex IT environments and it has been designed to simplify the operation of mission-critical SAP applications by automating the optimal configuration of common SAP deployments. To know more on areas where RHEL can be applied successfully, go through Steven J. Vaughan-Nichols's article link:

http://www.zdnet.com/red-hat-enterprise-linux-6-5-beta-arrives-7000021764/