Organizations should keep their marketing strategy flexible. Goals and strategy should be different. Caroline Melberg (Chief Engagement Officer, Small Business Mavericks) writes in her article about some ideas of different goals and strategies that a company should follow. Read more at: http://www.socialmediatoday.com/content/your-marketing-strategy-flexible-0

In today’s world, social marketing media is important and companies should take advantage of it. But, you must know how to take advantage of this. So, understanding of social media marketing is an important to understand social media fundamentals. Susan Gunelius (CEO of KeySplash Creative Inc.), writes about 10 laws of social media marketing and how this will help build a base that will serve customers, brand and most significantly – the bottom line. Read more at: http://www.entrepreneur.com/article/218160

Nowadays,Ice Bucket Challenge has gone viral in social media. According to the author, Gabrielle Boko (Executive Vice President of Marketing at Sage North America), startups, established firms and marketers can learn from the success of the Ice Bucket Challenge. Those companies who are trying to develop a viral campaign can take into account the following points: 1 Identify the goal or cause. 2 Make it fun and easy. 3 Add immediacy. 4 Understand the power of multiplication. 5 Share on many platforms. 6 Give participants a chance to feel good. Read more at: http://www.entrepreneur.com/article/236843

You Tube has become an important part in our daily life. Over 6 billion hours of video are being watched on You Tube every month. It was found that You Tube reaches more adult viewers in the US than cable TV.  So, companies should think about You Tube as a part of their marketing plan. But, one needs to have the right content and target audience for You Tube. George Mathew (writer), in his article writes about how to find and win over your new audience.  To know about these techniques, follow: http://www.socialmediatoday.com/content/how-build-audience-youtube

According to a recent survey conducted by Insights West and iamota found that people are using their smartphones than before. They also found that people were taking pictures (96%), accessing social media (77%), reading online news (74%), and checking or comparing prices of products while in store (57%). It was also found that 73% people use their smartphones to research products or services and 42% do it weekly. So, now it has become essential for brands to connect with their clients via mobile technologies. To know more, follow: : http://www.smallbusinessbc.ca/growing-a-business/mobile-marketing-you-can%E2%80%99t-afford-not

Market Research is one of the important tools used in business. But, what is market research? Market research is the process of gaining information about market in which you are doing business. It is the most valuable tool used in business. Market research can be Primary Market Research and Secondary Market Research. Primary Market Research can be done through Focus Group, Customer Surveys etc. and Secondary Market Research can be done through information available on the internet. To know more about market research, follow Tim Berry (founder of Palo Alto Software, co-founder of Borland International, and a recognized expert in business planning)’s article link: http://articles.bplans.com/market-research/