Nowadays, companies can generate more leads, retain existing customers and improve their customer service processes by incorporating data from sources like social media and server logs. Big data also improve the functionalities and features of CRM systems by providing accurate, and valuable information. Companies source big data from social media platforms, web clickstreams, sensor networks, mobile apps and computer logs. These information, gives insights about the thoughts and feelings of consumers, but, sometimes, they struggle with the large volume of data. So, if the companies have a good coordination between CRM solutions and big data, it will help the companies in the future. Read more at: http://it.toolbox.com/blogs/insidecrm/4-reasons-why-big-data-technology-and-crm-are-the-perfect-match-70625