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SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

The integration of sales, marketing and service for a smooth customer experience

There is always some problem of coordination and mismatch between the sales, marketing and service sector. The customer is often dissatisfied with the various approaches of all the sectors which don’t get aligned to some particular information. So to deliver the best experience there is a need of smooth mechanism between the sectors for better communication and to share the same goal with others. The key to achieve the desired goal lies in cooperating and collaborating with each other. The natural workflow must go on in order to run the organization. But there is a need of collaboration for making out decisions, to manage the system and to solve the project with the collaborative tools. The team members should know the metrics and the prime indicators for the organization which will ultimately lead to the desired objective. There is always a need for a hand to hand practice or a parallel system which will lead to proper customer experience and mutual benefit.

Read more at – http://www.business2community.com/customer-experience/aligning-sales-marketing-service-for-a-seamless-customer-experience-01278273

 

 

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Continuous Process Improvement in the service sector

The service sector constitutes 62% of the world’s total GDP. It has grown by leaps and bounds over the last two decades. The service sector employs around 40% of the global labour force. The four unique features of services are Intangibility, Inseparability, Perishability and Variability. Service operations are often labour intensive and susceptible to variations. These variations often lead to complexities and customer dissatisfaction. The big challenge is to deliver consistent quality of services across all platforms.  Demand Planning is another big challenge. Services are dynamic and perishable in nature and this can often lead to instances of idle capacity or opportunity loss. Further, the quality in service environment is an experience and not just a measurement against specification so defect definition can tricky. To overcome these challenges, as in other industries, the service industry needs to innovate and continuously improve its processes. Here are four suggested process improvement techniques for services industries:

• Develop a Process Manual

• Automate Processes

• Reduce Failure Demand

• Conduct a Service Blueprinting exercise

To know more about the four suggested process improvement techniques visit:

 http://www.processexcellencenetwork.com/innovation/articles/four-key-process-improvement-techniques-for-servic/

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