Social media refers to the use of virtual social networks, peer review and other social tools in purchasing process. According to a study, 64% of smartphone users use their phone to shop - and most of them look for reviews and recommendations from a number of sources to help them make their buying decisions. Reviews in social media affect consumers of different ages and races. Shoppers embrace the Internet for a variety of reasons like convenience, price, and selection. Read more at:

 http://www.emarketer.com/Article/How-Social-Media-Influences-Shopping-Behavior/1013718

Enhanced e-commerce is a trending reason nowadays for the uprising online retail shopping. It includes tracking code updates, data model changes, and new end-user reports that address many ecommerce-specific use cases. Together they help online retailers see farther and understand customer behaviors better than ever before. According to reports, online retail grew above 30% in year 2013. Digital data has played an essential role in that growth offering deep insights into online shopping behavior and letting retailers make smarter moves. But needs are rapidly increasing and retailers are requiring more sophisticated and comprehensive analysis tools to understand shoppers and improve product-level performance. We should analyze how far shoppers get in the shopping bag and understand which products are viewed most and which are frequently abandoned in cart. We should also create product lists for onsite merchandising rules, product landing pages to see which lists and products are best at driving customer engagement and analyze how internal promotions impact sales and act immediately on the results. Read more at: