CRM solutions handle sales operations and also provide valuable data for marketing & support departments. Nowadays, some CRM solutions are integrating social data, but companies should ponder over this question - does your SMB really need social features incorporated into your existing solution? We should know the difference between Social CRM and a regular CRM solution. A standard CRM solution gathers data from email, lead from input and phone calls, whereas, a social CRM examine individual prospect social media profiles, your overall audience impressions on social media, social conversations, and other insights into what your customers and prospects are concerned about. Sales, support and marketing departments benefit from adding social CRM data and features into their workflows. To know more about whether Social CRM is relevant to your industry or not, follow: http://it.toolbox.com/blogs/insidecrm/does-your-smb-need-a-social-crm-70036

In today’s world, the Voice of Customer (VOC) and data derived from social conversations are valuable as this helps businesses to know their customer. Social data help businesses to give a complete picture about your current and prospective customers, their needs, their likes/dislikes and in turn help to build and nurture long-term meaningful relationships with customers and also helps to make business strategy. To know more, follow Ekaterina Walter (Author; International Speaker; Global Evangelist, Sprinklr)’s article link: http://www.socialmediatoday.com/content/digital-analytics-unlocking-power-social-data