Recently, Harvard Business Professor Mikołaj Jan Piskorski, spoke about marketing strategy implementation through social media during a conversation with marketing guru & author Mr. Steve Olenski.

Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret behind every successful organization is that they allow people to fulfil social needs that either can’t be met offline or can be met only at a much higher cost. This insight provides logic about how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other, before they promote products to their friends. If all goes fine and right steps are followed, a company’s social media should benefit its customers as well as the firm. Piskorski calls this ‘a social strategy’.

To read more visit the following link:

http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/

SigmaWay Consulting Services offer various solutions to help you align your social media efforts to your business goals, from brand awareness to targeting customer base to increase customer satisfaction. For more information, please visit http://www.gosigmaway.com/index.php?option=com_content&view=article&id=87&Itemid=555

Max De Marzi, software field engineer with Neo Technology, inspired by Facebook’s graph search, talks about how use of graph search adds value to the enterprise by making practical use of big data. He also indicated how this technology can be applied to solve business problems.

For more information follow

http://searchsoa.techtarget.com/news/2240215892/Facebook-inspires-enterprise-to-use-big-data-graph-searches?asrc=EM_NLN_27254566&utm_medium=EM&utm_source=NLN&utm_campaign=20140317_Facebook%20inspires%20enterprise%20to%20use%20graph%20searches_cdelacvivier&track=NL-1839&ad=892421

An article by Omar Zaibak, Head of Marketing at VoiceTrust specializing in B2B demand generation, talks about the latest trends of the call center industry which will help to improve customer experience. Some of them are – Social Media, Voice of the Customer, Cloud Migration, Voice Biometrics.

For more Information please follow

http://www.voicetrust.com/blog/top-10-call-center-trends-2014/

Social media is a platform where people can create, share or exchange information and ideas through interaction. The rise of Big Data has prompted many organizations to utilize data analysis for making marketing decisions .Social media is an important way to track  vast amount of data. Organizations are now developing tools intended for this purpose.

 Some of the trending social media analytics tools are:

1. Social Report.

2. Social Mention.

3. Simply Measured.

4. Cyfe.

5. Sprout Social.

6. SumAll.

To read more, visit the following link:

http://www.practicalecommerce.com/articles/65195-6-Social-Media-Analytics-Tools-for-Merchants

Seeking customer feedback is an important part of any company or organization to ensure that their products remain in line with what the customer wants. Its nothing but adhering to 'Customer Is King' principle. As business world is becoming bigger and bigger, companies are coming out with more and more new products, it is very important to hear the 'voice of the customers (VoC)' to stay ahead of the competition. Not only this, by gathering customer feedback, companies can bring in new innovations in their products.

Tom Christenson, President of Contact Center Solutions, CGS (a global provider of technology-enabled business solutions), talks about why and how social media can be used with call centers to improve customer services.