Advertising is an important factor to bring new customers to your business. It will be a smart decision to get involved in social media advertising for your business because every person is spending a lot of time on social media every day. Sahail Ashraf (An award-winning writer and content marketer) writes an article about how beginners should start their social media advertising. Read more at:
Social media advertising helps businesses to find new clients. It is estimated that the revenue of social media advertising revenue would reach to $8.4 billion in 2015. Social media advertising targets relevant users before they even begin their search. Every business house uses online advertising, but, after the decline of banner ad, they are searching for alternatives. Nowadays, paid search is gaining importance. Advertisers look up to social networks because of advanced targeting option reliable conversion tracking, and prevalence of mobile devices. Advanced targeting include: Interest targeting, Behavioral or Connection targeting, Custom targeting, and Lookalike targeting. Read more at: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691
Online advertising can be cost-effective or expensive waste of money for any company and their clients without any effective strategy. Advertising agencies should master the basics of online banner ads and social media advertising. To know more about how to handle the basics of online advertising in-house without the need to outsource freelancer or sub-contractor, follow Brian Hughes (Digital Marketing Director & Founder, Integrity Marketing & Consulting)’s article link: http://www.socialmediatoday.com/content/7-legendary-tips-get-any-advertising-agency-soaring-online
In a recent study it was found that 38% of marketers plan to shift spend from traditional advertising to digital advertising in 2015, 42% are planning to do advertising with more B2C marketers, and 34% are planning to move spend to digital than B2B marketers. It was further found that marketers plan to allocate more budget on social media advertising, social media marketing, social media engagement, location-based mobile tracking, and mobile applications. Read more at: http://www.marketingprofs.com/charts/2015/26900/2015-digital-marketing-budgets-top-priorities-metrics-and-challenges
Gartner had predicted that digital marketing budgets will grow by 17 percent in 2015. Next year in digital marketing, it is predicted that there will be an increase in personalized product advertisement and increase in digital content, in addition to an increase in social media advertising. This procedure will increase semantic search. There will also be an increase in structured data which will impact search and digital marketing. Content will become more important than the website. Audience segmentation will become more important and digital marketing, social media and CRM will make the business of drilling down into who your customers are (and minute detail about their personalities) much easier. Visual storytelling, which has been a key digital marketing tactic, will continue to be a key approach for marketers looking to drive customers through decision making process. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/what-will-digital-marketing-look-like-in-2015/1336
According to Mark Zuckerberg the potential of improving business through social media is very high. Sponsored ads appear everywhere nowadays in all social media platforms. If your ads are of quality customer service and eye catching visuals you can convert visitors to loyal customers. But there are few strategies required to gain from the use of social media. Firstly, be active but do not be overactive. One needs to have knowledge about how much his competitors are posting and then decide on how much to post every day. Compiling all content in an easy to read editorial calendar is a good idea which can be further separated by social channels. Secondly, ach channel should be treated as an individual entity. The content which might be spread across all channels should be adjusted depending on the audience for that channel. For example, LinkedIn has more business focused audience while Instagram has audiences looking for engaging visual content. Thirdly, tweets or other feedbacks made by customers should be answered properly and quickly. While positive feedbacks are to be responded with acknowledgements negative feedbacks should be dealt with patience and respect. Fourthly, one should accept their mistakes made on their posts. But reposting several times is not a good idea. One can send out content from their social accounts to make the customers aware. Fifthly, metrics important to one's business should be reviewed monthly, like number of posts, follower growth, clicks, page views, likes and shares etc. Tracking can be done by free tools like bit.ly, Google analytics etc. Lastly, being active on Google+ helps you to receive essential free ad space when users search for you on Google. Read more at: http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies
A new study shows that the people doesn’t think social media advertising on platforms such as Facebook and Twitter are building impact. By 2017, brands are probable to spend $11 billion on social media ads across several platforms. 92% of businesses use Facebook advertising and more than 23% publicize on Twitter, LinkedIn and YouTube. 90% believe that social media marketing helps their businesses, with 58% saying it really affects sales and 88 percent saying it advances brand knowledge. Twitter and Facebook advertising allow businesses to attain people who will respond. People may claim that advertisements on social networking sites don’t impact their buying behaviors, but case studies and research contradicts it . Brands should appraise the effectiveness of paid social advertising .Marketers achieve goals through paid ads on social networking sites, it requires experience in audience targeting. Read more at:
