According to the authors, data and analytics should be the backbone of every area of organisation, and in order to build a strong D&A function, it is required to take help of organisational people and other components. In order to  meet the business goals, it is important to adopt a strategic measure to initiate the data analysis which can be done by a team of skillful data and software engineers, who can be amalgamated with the existing users and providers of D&A and can work cohesively with the non-D&A fellow colleagues, to work towards achieving the goals in a more realistic way. According to KPMG’s 2016 CIO Survey, data analytics is the most sought-after technology skill which should be utilised to its best. Read more at https://hbr.org/2017/06/how-to-integrate-data-and-analytics-into-every-part-of-your-organization