Earlier, only sales team used to use CRM to track and organize their activities. Now, the marketing team is also using automation to enjoy better productivity. If we realize the true potential of marketing automation and CRM, then we can increase sales lies & leverage their joint strengths to build a coordinated strategy. This will in turn guide us to a profitable long-term relationship with your business. There are four ways you can maximize the strengths of both systems to boost your sales impact. They are: Building relationships with customers, delivering the right message at the right time, getting a complete view of marketing and sales impact, and maximizing resources for better strategic planning. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-leverage-your-crm-and-marketing-automation-systems-for-sales-impact-69900

There is a continuous fall in number of manufacturing industries due to lower profit margin or problem in operation. Here are some problems faced by manufacturing companies with their solutions:

 •    Organizations won’t able to find skilled labor:

·         They need to train them for building required skills, and train employees to solve daily problems.

·         Can’t keep track of all the regulations: Companies need to have Quality legal counsel.

·         Problem with suppliers: Apply lean, six sigma or analytics to reduce waste cost and lead time.

·         Competitive Advantage: Continuous Innovation and lean product development are the need of manufacturing industry.

To know more about these problems and their solution read an article link “Manufacturing: It’s Where and How, Not If” by Becky Morgan (President, Fulcrum ConsultingWorks Inc.): http://www.industryweek.com/strategic-planning-execution/manufacturing-it-s-where-and-how-not-if

The key elements for a business to succeed are a well-articulated strategy and well-defined goals and every business activity should contribute to move the organization in the right direction and thereby achieve its strategic goals. Nowadays, firms spend a lot of time on consulting strategic planning to support sales, marketing and operations across the enterprise but, they don’t include social business activities which sustain the firm’s digital footprint. Social business activities are an automated version of a firm’s identify, thought leadership, relationship and value drivers and also means looking at social business as more than marketing campaigns. To know more about social business strategy, follow Vanessa DiMauro (CEO, Leader Networks)’s article link: http://www.socialmediatoday.com/social-business/2015-04-03/social-business-strategy-how-prevent-digital-muddle?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29