The most dynamic aspect in market is Customer. It is important for businesses to focus on customer experience. For this, not only offline experience works but digital experience is also equally important. To retain your customer and to build the brand, businesses need to think strategically:

• ·         No need to worry about price, since 56% of customers pay more to get better customer services, and are willing to pay upto 30%.
• ·          Make your website more informative and easy to access. Website is more a communication channel and not only a showroom.
• ·         Social media is ruled by customers, not marketers. Marketers need to connect with customers through social media not only for promotion but to get feedback, to get back to them as earlier as possible.
• ·         Personalization is everything. Give more personalized experience to your prospects and customers.

 We can say that marketer need to give a perfect mix, either it is offline or online experience for the customers. To know more go through the given link: http://www.cmswire.com/customer-experience/create-memorable-customer-experiences-with-these-strategies/

Branding is just not selling to your customers but also to connect with them. You have to make yourself trustworthy and have to build a fan base. So how do you make them coming back each time? You create brand FOMO or the fear of missing out. Katie Leimkuehler (Social Media Strategist, Author and Speaker) writes about four strategies that will help to create social media presence that people want to miss out on. They are: 1Make your fans feel important.  2. Make your content so amazing they won’t want to miss a post. 3.  Offer exclusive benefits to your fan base. 4. Be innovative. Read more at: http://www.socialmediatoday.com/content/4-key-strategies-create-social-media-brand-fomo