Social media marketing can be used to generate leads and drive growth. According to the author, to survive the present competition, most ecommerce owners influence their target audience through social media. Social media provides a global platform and an effective one. Successful marketing can be ensured by choosing target audience and then choosing social media sites accordingly. Effective content strategy and effectively managing customer service can go a long way. Starting a loyal community to the target audience is also important. Keeping the rivals one step behind requires engaging with potential customers, making social media marketing absolutely necessary. Read more at: http://socialbarrel.com/why-social-media-marketing-matters-in-ecommerce/110855/

In this competitive world, advertising is very important for getting customer’s attention. But, a small industry has limited budget and they need to develop a successful marketing campaign, which creates revenue for them without expending too much. Here are some tips to grow business with limited budget:
• Make an interesting and short elevator pitch.
• Try to think locally because it can really pay off.
• Collaborate with local business.
• Networking is the best way to grow your business.
• Presenting speeches full of information about the product and benefits, in conference and events can be helpful.
• Try to build relationships with customers.
• Offer incentives and coupons to customers.
To know more tips and benefits of all these tips, please follow this link: http://www.entrepreneur.com/article/246528