Planning to launch a new product needs analysis and extensive data collection. You can select target audience based on customer data. This article explains the various reasons as to how customer data make a difference for your business. Read more at: https://www.business2community.com/big-data/the-importance-of-data-in-powering-marketing-strategy-02427041

Quality content is important for any organization, but what is quality content? Quality content is established by its success. However, quality content does not always rank. The article explains how to create quality content by creating relevant content and it is also important to know your target audience. Backlinking is another great way to ensure your content is relevant. Read more at: https://www.business2community.com/content-marketing/how-to-create-quality-content-that-ranks-02169502

With increasing competition, a few ways to become a better marketer are suggested. First, along with authenticity and high personalization, adapting to customers' changing needs is very important. Companies need to impress customers buy their products so that they are willing to advocate. It is necessary to collaborate on defining the same shared target audience for an equal improvement in sales and marketing. Also, marketers need to have knowledge about every customer's lifestyle, their choices, and thus analyze how the company can make profit from them. These will help companies sell products according to customer needs and help them shift to outcome-based marketing, thus generating more profit. Read more at: https://blog.insideview.com/2017/04/28/3-marketing-nation-summit-takeaways-to-make-you-a-modern-day-marketer/

With time, there has been many changes in social media and to adapt accordingly, some important tips to create a successful social media strategy in 2017 are to clearly define our end goals, identifying our target audience, building a diverse content strategy, allocating a dedicated social media advertising budget and thinking mobile. Read more at: http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms

Planning a marketing campaign is an important part and it requires methodical effort. If one spent time for planning, it will help in the success of the campaign. One should be clear about the target audiences. Once you have decided on your target audience, you need to decide how to appeal to them more effectively and be sure your message includes both an offer and a call to action. Read more at: http://it.toolbox.com/blogs/insidecrm/making-a-marketing-campaign-70767

Data is important when you target customers. You can also discover their age, location, and occupation. Through social media, you can discover their other interests. To know more about how data can be useful to segment and target your audience, follow: http://www.business2community.com/digital-marketing/using-data-segment-target-audience-01384351#5xGyKfZAbDXd6lYe.97