The atmosphere in an organization has a huge impact on the creativity and productivity of its employees. The kind of work culture you choose as an entrepreneur or businessman will determine whether your employees are loving the job or diminishing their efficiency under the immense pressure presumably being put on them. The importance of creativity and innovation is crucial for a company to grow out of the box and possibly become the next billion dollar company. In order to know more about the approaches to work, and their relevance and impact, click on the following link: 

http://www.callcentertimes.com/Articles/tabid/59/ctl/NewsArticle/mid/407/CategoryID/1/NewsID/1010/Default.aspx

The best of form of marketing is through your customers! If they're happy, you'll find your products selling, but if customers aren't happy, you'll find yourself in a bit of a tough spot. Success of a brand not only depends on how awesome the product is, but also on customer satisfaction. Keeping customers happy is more than a prerequisite in today's world for the success of a brand. Right from respecting your customers to investing in improving customer loyalty, each impacts the performance of the company; this is reflected directly on the sales! Follow the below link to find out ways to keep your customer happy: 

http://www.listenupespanol.com/News-Resources/bid/92851/4-ways-to-keep-your-customers-smiling