With benefits like tracking the response of Instagram users to different Instagram stories, delivering better content, deeper understanding of the ROI of various time slots, etc. Instagram marketers can use Big Data to attract more followers and drive more sales. The feature of Instagram stories help increase these numbers backed by big data. Appealing content for Instagram stories can be created by first determining the goal of the story. Next, a great concept story needs to be spun to convey the benefits of the brand’s products to Instagram users. After building the concept, the story outline needs to be created which should then be sketched visually. Application of these steps and proper incorporation of Big Data should keep Instagram marketers from buying followers without causing any hindrance in the achievement of their goals.

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