In a recent survey, it was found that top uses for Big Data in digital marketing include: 29% - better understand customer insights, 18% improve the supply chain, 16% power campaigns and promotions. Marketers must use online data as the fuel that drives success when it comes to digital marketing and they must collect and integrate these online data sets into a marketing database. The information being generated from Big Data can be segmented into six specific categories: Web Mining, Search Information, Social Media, Crowd Sourcing, Transactional Data, and Mobile. Read more at: http://www.business2community.com/digital-marketing/big-data-drives-digital-marketing-success-01345766#uSzYX0oZgtDE3Sgp.97

Banks, when adopting a mobile-first strategy, should look beyond mobile apps. To achieve a successful mobile-first strategy, banking sector should deploy data analytics. Although several tech giants are threatening traditional banks with their mobile enabled financial services, banks possess certain advantages. They are a trusted source for financial services and have maintained long-term relationships with millions of customers. Banks possess a wealth of customer data, transactional data to be specific, which can be leveraged to gain insights on customers. This will help banks to understand customer behavior and target their behavior. Read more at: https://channels.theinnovationenterprise.com/articles/7649-banks-are-pioneering-the-mobile-revolution-but-can-they-see-beyond-the-app