Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101

The article talks about viral campaign or in marketing terms -  “Fire-Starting”, a new trend that has brought a paradigm shift from the tightly controlled brand stewardship to a entire new model that not only takes care of the dynamic environment but also follows a creative approach to capture opportunities that can stir demand. The article gives us new approach regarding  a perspective Chief Marketing officer has to adopt to start these Fire Starting campaigns across the key markets around the world. The approach discusses  four points in the form of: quicker reaction time to launch marketing campaign (Systematize Spontaneity), Second marketing is a creative industry if we are too risk averse it will be difficult to create a creative environment & campaigns , Budgeting accordingly and finally, choosing the right market at a right time for the right product . Read the article at :-  http://www.forbes.com/sites/onmarketing/2016/04/07/igniting-transformational-growth-four-lessons-in-fire-starting-for-cmos/#4690e0ba3656

Online presence is a must for every business nowadays. So, social media has become very important. According to Statista, there are about 1.79 billion users in social media in 2014 and it is projected to reach about 2.44 billion by 2018. William Johnson (Web Designer) writes in this article about the emerging trends in social media. These trends are: Social Media Marketing to Go Mobile, Use of Images, Marketing through Short Videos to Become Popular, Viral Marketing to Become Attractive, Companies to Use Real-time Marketing to Serve Customers, and LinkedIn and Instagram to Become the Most Important Platforms. Read more at: http://www.socialmediatoday.com/content/top-7-anticipated-social-media-trends-2015