The year 2014 tends to be an important year where technology discovery will further build a future in which companies make data-driven decisions. The Top 5 data analytics trends that companies believe are going to rule the industry are:

• Data Visualization Goes Mainstream-Visual analytics allows business users to ask interactive questions regarding their prepared data sets which makes the whole process engaging.

• Mobile Data Marches to the Top- The top priorities for companies will be defining mobile metrics that matter, understanding mobile technology and collecting and analyzing mobile data.

• Analytics in the Cloud Grows Up- Innovations like cloud data warehouse platform from Amazon will gain importance  enabling fast and secure solution at very cheap prices.

• Predictive Analytics Takes Center Stage- the increasing demand for business users to examine data for decision making, provide the base for predictive analytics to gain significant ground in 2014.

• Internet of Things -- It’s everywhere! - Companies that are doing a great effort in product design and development will emerge as the first winners as they adopt through innovative marketing.

Read more at: 

http://tdwi.org/Articles/2014/01/28/5-Data-Analytics-Trends-2014.aspx?Page=1</a

Data Analytics is used in an ample number of ways to achieve a competitive advantage over other businesses. The various areas are - Big Data and Information Optimization helps in determining an organisation on how they can apply the present analytical access patterns and skill sets though it is still critical to audit the interaction between the analytical assets and core database system. Visual Analytics and Data Discovery gives guidance in finding a trend in the data set by developing various hypotheses and visualizing the complexity of the diverse data set. Companies need to inspect on different patterns and accord in the data for future benefit using Predictive Analytics. Right Time and Real Time Analytics are used to grasp on how customers are handling data analytics for managing industry. 

For more Information follow 

http://tonycosentino.ventanaresearch.com/2013/03/11/the-four-pillars-of-big-data-analytics/