Today’s era is Online Era. Online brands are emerging day in and day out. There’s a lot of competition in this sector with thousands of startups growing. Amidst this competition, how do you plan to make your brand stand out? The answer to this is an interactive User Experience via websites that are the face of these brands. Website user experience (UX) is important in forming brand perceptions. By tailoring this experience according to the needs of the customers, a brand can easily win their loyalty.
Greg Zapar, Director of User Experience at Wire Stone, in his article at cmswire.com has shared four key points to keep top-of-mind when optimizing your website’s UX to drive value for your customers. They are:
- Every Touchpoint Matters
- UX and Content are One
- Aim for the Middle
- Visualize Everything
To understand them in detail, please visit the following link: