Data can be put to use in many ways and it should be explored. Data should be used to its full potential, this is not about technology but management. A team of data scientists employ a series of various analysis to look into the entire series from data insight to profit. There are 7 methods to put data into work. 1) Use data to make better decisions along the chart. 2) Use innovations in products, services and processes. 3) Making existing products more valuable. 4) Improve quality, eliminate costs and build trust. 5) Sell or license richer data. 6) Asymmetries should be exploited. 7) Connect providers and those who need the data. These help to provide greater value to others. Read more at: https://hbr.org/2017/06/does-your-company-know-what-to-do-with-all-its-data