Advanced analytics is considered as a game changer in all industries today. The benefits received from its application are tremendous. These benefits can also give the user firms – a competitive advantage- which further gives them a lead in their industry. Gavin Seewooruttun, in his article at abc.net, has listed five top applications of advanced analytics, that will prove to be a winning element for its users. They are:
- Gaining the whole customer view
- Customer micro targeting: upselling and cross selling
- Customer micro targeting: acquisition and churn management
- Customer micro targeting: value addition
- Proactive maintenance
To understand them in detail, please visit the following link:
http://www.abc.net.au/technology/articles/2015/06/04/4248646.htm