Wave analytics platform is one of the key product sets of Salesforce. When Salesforce first launched the Sales Wave analytics app it had an inbuilt packaged application Wave platform. A platform seems to be quite challenging in terms of its requirements, implementation, price of entry etc. So the company doesn’t sell only wave platform but also the analytic app and it has brought a radiant result. The app can be implemented very quickly and it has reasonable price. The company has significantly matured the tooling and product to render dashboard and make the platform easier for business analysts. But the main challenge is getting the right data and taking advantage of machine intelligence to automate elements of the analysis. Salesforce has introduced a self-service data prep console in the Wave platform. It focused on user specific cases. To capture the enterprise analytics, market vendors must do the part of building an analytics application. For more read : http://diginomica.com/2016/03/08/salesforce-wave-and-the-future-of-enterprise-analytics/