Many companies, over the years, have made significant investments, from data warehouses to analytics programs and have pursued the promised benefits of big data and advanced analytics. Data-analytics investments significantly increased value-added or operating profits, the simple revenue impact for consumer companies was considerably lower. The time frame of the analysis is important, since broader performance improvements from large-scale investments in data-analytics talent often don’t appear right away. B2B companies appear to confirm the intuition of executives struggling to uncover simple performance correlations. Read more at: http://www.mckinsey.com/industries/high-tech/our-insights/big-data-getting-a-better-read-on-performance