The difference between steam video and live casting s that live casting is uninterrupted steaming directly into the web. Livecasting offers a much better job at communicating. It allows the views to feel the experience as if they were alongside the participants. Also it lets the audience draw their own conclusions. Video take livecasting altogether to a different level. Livecasting creates an opportunity which adds that missing human element, traditional advertising is thus pushed away. Live video allows brands to communicate emotions in a way that is less likely to be misconstrued. The relationship between AI and livecasting is evolving and is focused around user-generating content. Livecasting creates a platform for brands to connect, build, trust and convey emotion. Read more at: https://blogs.adobe.com/digitalmarketing/social-media/hey-brands-busy-lifecasting-arent/