Adam Farris, Senior Vice President of Business Development for Drillinginfo, talks about how oil and gas industry is taking the help of big data analytics to analyze huge amount of unstructured data and use that information to optimize its operational performance so as to increase their profitability.

For Further Reference :- 

http://www.analytics-magazine.org/november-december-2011/695-how-big-data-is-changing-the-oil-a-gas-industry